Felixstowe children learn how to keep their town clean - and Bin It!
PUBLISHED: 14:56 09 July 2019 | UPDATED: 14:56 09 July 2019
Youngsters have been encouraged to care for the area and love where they live by an inspiring drama-based anti-litter project.
Children at Langer Primary Academy in Felixstowe enjoyed a visit by the award-winning programme Bin It!, which educates students about responsibility and litter and its impact on the environment.
Bin it!, developed by Mars Wrigley Confectionery, encourages young people to work together to make a lasting change to local areas and keep their environment tidy.
The visit of the nationwide tour to Felixstowe was attended by Suffolk Coastal MP and Minister for the Environment Thérèse Coffey, who greeted the children and had fun getting involved in the interactive elements of the show.
Dr Coffey said: "It's fantastic to see pupils at Langer Primary School being inspired by the Bin It! Roadshow to tackle litter.
"There is no place for litter in our communities. Through our ambitious 'Keep it, Bin It!' anti-litter campaign we are working with partners such as Mars Wrigley Confectionery to ensure all generations work together to call time on litter and protect our precious environment."
The project includes a whole-school assembly presentation, carefully designed to complement schools' curriculums.
The Bin it! team of actors aims to engage and educate young people, encouraging pupils to make positive choices about the responsible disposal of litter in their environment and urging them to take pride in their community.
Evaluation of the last Bin it! tour showed that 82% of students reported that the show increased their knowledge of littering issues.
Allison Ogden-Newton, Chief Executive of environmental charity Keep Britain Tidy, said: "Litter is one of the most visible examples of how we are damaging our environment, wherever we live, and showing children and young people the impact that litter has is a simple and effective way to get the message across.
"The Bin it! tour and the national 'Keep it Bin it!' campaign are both vital parts of the drive to educate the next generation so that they do a better job of looking after our environment than we have."
Julie Lovell, Public Affairs Senior Manager, Mars Wrigley Confectionery UK, said: "Bin it! has been an incredibly successful programme to date and we are delighted to have reached almost 200,000 pupils across the UK since it began in 2006.
"We hope that its success will continue to grow as we reach out to even more young people, reinforcing our messages around littering and urging children to take pride in and look after their local communities and environments."